Hey there,

I’m Riley, the founder of founderled.io, and I’m pumped you found your way here. Let’s dive right in.

The go-to-market struggle is real

As an early-stage founder, you’re probably aware of a harsh truth. Most startups fail. Having a great product, the right connections, or securing initial funding doesn’t guarantee success. True success hinges on one thing – your ability to craft and execute a go-to-market motion that closes deals.

Wherever you are in your journey as a founder, you’re probably wrestling with at least one of these challenges when it comes to getting your product out there.

• Limited resources: Your budget is tight, and there’s not enough manpower. Balancing both product development and go-to-market strategy stretches you thin.

• Lack of experience: You might be great with your product but feel less confident with sales and marketing. This can lead to uncertainty, mistakes, and slow iterative cycles.

• Wearing multiple hats: You’re juggling everything – product, fundraising, hiring, sales, marketing, and more.

• High stakes: You need rapid growth and traction to impress investors and keep the ship sailing. The pressure is intense.

• Iterative process: GTM requires constant testing and tweaking. You might not have the time, resources, or expertise.

Navigating the chaos

I know how crazy the early stages can be. I’ve lived it, working as the founding GTM hire for two B2B SaaS startups backed by Sequoia. You’re constantly juggling everything, all while dealing with the ups and downs of starting a business. It’s easy to get so focused on your product that your GTM strategy takes a backseat, which can be a big mistake.

Here’s how we fix it

Our mission is simple. We make your life easier during the founder-led sales journey. Getting to that first million in ARR is on you, but you don’t have to do it alone. We help you hit this milestone and set up a process you can repeat with future hires.

We’re not high-level consultants who give you a strategy and vanish. We’re not full-time hires demanding big salaries, equity, and benefits. We offer full-time expertise and effectiveness without the overhead. We don’t need hand-holding – we know the early-stage dynamics. We deliver first and ask questions later.

Here’s how we help

• Handling nitty-gritty go-to-market tasks: Let us take care of building your custom sales decks, writing killer sales copy, and setting up your cold outbound engine.

• Drilling down on positioning and messaging: Uncover your specific ICP, then position and message your offering correctly so it hits home with buyers. We craft and execute data-driven experiments alongside you.

• Building a repeatable sales motion: Handle sales cycles efficiently, close deals, and create a scalable process.

When you work with us, you get the expertise of founding sales hires from Sequoia-backed startups and a team of former Division 1 tennis players who deliver quickly, efficiently, and with a hyper-competitive edge. We are obsessed with helping you win.

Apply to work with us

If you’re an early-stage founder thinking about your GTM strategy and building a solid foundation, we’d love to hear from you. Due to our hands-on approach, we only work with a limited number of clients at a time. Apply now to see if you're a good fit.