Founder-led
Founder-led
Your partner in
founder-led sales.
Your
partner in
founder-led
sales.
The only full-stack GTM solution for early stage venture backed AI startups
Trusted by Founders backed by top VC’s and Accelerators
About us
About us
About us
Who we ARE
Learn about how we operate
WHO WE ARE NOT
WHO WE ARE NOT
VS
WHO WE ARE
WHO WE ARE
High-Level Consultants
We are not abstract high-level consultants who give advice without practical application. We don't offer insights that are detached from your daily challenges.
High-Level Consultants
We are not abstract high-level consultants who give advice without practical application. We don't offer insights that are detached from your daily challenges.
High-Level Consultants
We are not abstract high-level consultants who give advice without practical application. We don't offer insights that are detached from your daily challenges.
Hands on Partners
We provide practical tools and resources with hands-on support. We are in the trenches with you, actively thinking through outbound strategies, conducting experiments, and executing the GTM function alongside you.
Hands on Partners
We provide practical tools and resources with hands-on support. We are in the trenches with you, actively thinking through outbound strategies, conducting experiments, and executing the GTM function alongside you.
Hands on Partners
We provide practical tools and resources with hands-on support. We are in the trenches with you, actively thinking through outbound strategies, conducting experiments, and executing the GTM function alongside you.
Full-Time Sales Hires
We are not full-time AEs, SDRs, or Heads of Marketing who require substantial equity, high salaries, and benefits. We don't bring long ramp-up times or the need for constant hand-holding.
Full-Time Sales Hires
We are not full-time AEs, SDRs, or Heads of Marketing who require substantial equity, high salaries, and benefits. We don't bring long ramp-up times or the need for constant hand-holding.
Full-Time Sales Hires
We are not full-time AEs, SDRs, or Heads of Marketing who require substantial equity, high salaries, and benefits. We don't bring long ramp-up times or the need for constant hand-holding.
Providing Full-Time Results
We bring real early-stage experience from Sequoia-backed startups. Our month-to-month model delivers full time effectiveness without the financial burden and ramp time of full-time hires
Providing Full-Time Results
We bring real early-stage experience from Sequoia-backed startups. Our month-to-month model delivers full time effectiveness without the financial burden and ramp time of full-time hires
Providing Full-Time Results
We bring real early-stage experience from Sequoia-backed startups. Our month-to-month model delivers full time effectiveness without the financial burden and ramp time of full-time hires
Building in a Vacuum
You are not a founder isolated from market signal, constantly context switching and handling nitty-gritty GTM tasks. You don't miss feedback and insights from your target audience, leading to misaligned product development.
Building in a Vacuum
You are not a founder isolated from market signal, constantly context switching and handling nitty-gritty GTM tasks. You don't miss feedback and insights from your target audience, leading to misaligned product development.
Building in a Vacuum
You are not a founder isolated from market signal, constantly context switching and handling nitty-gritty GTM tasks. You don't miss feedback and insights from your target audience, leading to misaligned product development.
Market Aligned
We facilitate constant engagement with your target audience, gathering crucial feedback and market signal. We ensure your product development and GTM strategies are guided by quality signal.
Market Aligned
We facilitate constant engagement with your target audience, gathering crucial feedback and market signal. We ensure your product development and GTM strategies are guided by quality signal.
Market Aligned
We facilitate constant engagement with your target audience, gathering crucial feedback and market signal. We ensure your product development and GTM strategies are guided by quality signal.
Process
Process
Process
From
ZERO to ONE
From
ZERO to ONE
We are in the trenches with you
01
Discovery
We deep dive on your market, ideal customer, and vision.
Discovery
We deep dive on your market, ideal customer, and vision.
Discovery
We deep dive on your market, ideal customer, and vision.
Messaging
We create effective sales copy. Reflecting your vision for the future and short term growth goals.
Messaging
We create effective sales copy. Reflecting your vision for the future and short term growth goals.
Messaging
We create effective sales copy. Reflecting your vision for the future and short term growth goals.
02
03
Collateral
We use this copy to deliver tangible sales and marketing assets.
Collateral
We use this copy to deliver tangible sales and marketing assets.
Collateral
We use this copy to deliver tangible sales and marketing assets.
Experimentation
We set up your GTM engine for outbound to get quality signal from the market.
Experimentation
We set up your GTM engine for outbound to get quality signal from the market.
Experimentation
We set up your GTM engine for outbound to get quality signal from the market.
04
05
Iteration
We develop hypotheses and run A/B tests so you can get through the GTM iterations.
Iteration
We develop hypotheses and run A/B tests so you can get through the GTM iterations.
Iteration
We develop hypotheses and run A/B tests so you can get through the GTM iterations.
Startups don’t need capital - they need signal
Naval Ravikant
Startups don’t need capital - they need signal
Naval Ravikant
Startups don’t need capital - they need signal
Naval Ravikant
Services
Services
Services
Be a Founder
Be a Founder
We get in the weeds and stand up your GTM engine so you don't have to
Lead Sourcing
Receive highly customized lead lists that fit directly into your ICP.
Lead Sourcing
Receive highly customized lead lists that fit directly into your ICP.
Lead Sourcing
Receive highly customized lead lists that fit directly into your ICP.
Sales Call Support
Own your first $1M in ARR. Your founder-led sales partner joins strategic sales calls to help you move deals along.
Sales Call Support
Own your first $1M in ARR. Your founder-led sales partner joins strategic sales calls to help you move deals along.
Sales Call Support
Own your first $1M in ARR. Your founder-led sales partner joins strategic sales calls to help you move deals along.
Cold Outbound
Unlock a steady flow of qualified meetings while refining your messaging through data driven experiments.
Cold Outbound
Unlock a steady flow of qualified meetings while refining your messaging through data driven experiments.
Cold Outbound
Unlock a steady flow of qualified meetings while refining your messaging through data driven experiments.
GTM Ops
Scale your sales operations with a fully loaded CRM.
GTM Ops
Scale your sales operations with a fully loaded CRM.
GTM Ops
Scale your sales operations with a fully loaded CRM.
Content Marketing & Collateral
Drive conversions with high-impact sales decks, pitch presentations, one-pagers, and a purpose built content marketing strategy.
Content Marketing & Collateral
Drive conversions with high-impact sales decks, pitch presentations, one-pagers, and a purpose built content marketing strategy.
Content Marketing & Collateral
Drive conversions with high-impact sales decks, pitch presentations, one-pagers, and a purpose built content marketing strategy.
Sales Playbook
We document and measure your sales process to build a repeatable revenue engine. Arm future sales hires with a blueprint for success.
Sales Playbook
We document and measure your sales process to build a repeatable revenue engine. Arm future sales hires with a blueprint for success.
Sales Playbook
We document and measure your sales process to build a repeatable revenue engine. Arm future sales hires with a blueprint for success.
It isn't 10,000 hours that creates outliers, it's 10,000 iterations
Naval Ravikant
It isn't 10,000 hours that creates outliers, it's 10,000 iterations
Naval Ravikant
It isn't 10,000 hours that creates outliers, it's 10,000 iterations
Naval Ravikant
Testimonials
Testimonials
Testimonials
What Our Clients Say
What Our
CLlients Say
Testimonials
Riley feels like a co founder for me on the sales side. He has transformed my ability to sell, has provided a ton of energy on a daily basis, and has had a huge impact on shaping our GTM.
Frank Yang
Co-Founder and CEO of Workmagic.io
Testimonials
Riley feels like a co founder for me on the sales side. He has transformed my ability to sell, has provided a ton of energy on a daily basis, and has had a huge impact on shaping our GTM.
Frank Yang
Co-Founder and CEO of Workmagic.io
Riley feels like a co founder for me on the sales side. He has transformed my ability to sell, has provided a ton of energy on a daily basis, and has had a huge impact on shaping our GTM.
Frank Yang
Co-Founder and CEO of Workmagic.io
Membership
Membership
Membership
Membership Levels
Membership Levels
Scale to Series A by partnering with us on your founder-led journey.
Advisory
(Month-to-month commitment)
4 hours of consulting calls per month
Pipeline Generation strategies
Go-to-market strategy
Persona mapping
ICP refinement
Review of sales processes
Messaging and positioning guidance
No participation in sales calls or hands on execution
Hands-On
(3-month commitment)
Everything from the Advisory package, plus:
Hands-on pipeline generation (lead sourcing, outreach via LinkedIn and email)
GTM tech stack set-up and implementation
Copywriting and messaging for campaigns and sales materials
Participation in up to 2 sales calls per week
Daily async communication
Weekly 1-hour calls focused on pipeline growth and sales initiatives
Fractional Head of Sales
(3-month commitment)
Everything from Hands-On, plus:
Full availability for customer facing sales calls
Customized Sales Playbook
Marketing collateral creation
CRM set-up and management
No cap on internal meetings
Advisory
(Month-to-month commitment)
4 hours of consulting calls per month
Pipeline Generation strategies
Go-to-market strategy
Persona mapping
ICP refinement
Review of sales processes
Messaging and positioning guidance
No participation in sales calls or hands on execution
Hands-On
(3-month commitment)
Everything from the Advisory package, plus:
Hands-on pipeline generation (lead sourcing, outreach via LinkedIn and email)
GTM tech stack set-up and implementation
Copywriting and messaging for campaigns and sales materials
Participation in up to 2 sales calls per week
Daily async communication
Weekly 1-hour calls focused on pipeline growth and sales initiatives
Fractional Head of Sales
(3-month commitment)
Everything from Hands-On, plus:
Full availability for customer facing sales calls
Customized Sales Playbook
Marketing collateral creation
CRM set-up and management
No cap on internal meetings
Advisory
(Month-to-month commitment)
4 hours of consulting calls per month
Pipeline Generation strategies
Go-to-market strategy
Persona mapping
ICP refinement
Review of sales processes
Messaging and positioning guidance
No participation in sales calls or hands on execution
Hands-On
(3-month commitment)
Everything from the Advisory package, plus:
Hands-on pipeline generation (lead sourcing, outreach via LinkedIn and email)
GTM tech stack set-up and implementation
Copywriting and messaging for campaigns and sales materials
Participation in up to 2 sales calls per week
Daily async communication
Weekly 1-hour calls focused on pipeline growth and sales initiatives
Fractional Head of Sales
(3-month commitment)
Everything from Hands-On, plus:
Full availability for customer facing sales calls
Customized Sales Playbook
Marketing collateral creation
CRM set-up and management
No cap on internal meetings
If your product is not quite selling, there are 2 ways you can go: make it more comprehensive (add features to complete the value prop) or make it sharper (focus on a single feature that provides a wedge into the market). Either can work; sharp strategies tend to be under-rated
David Sacks
If your product is not quite selling, there are 2 ways you can go: make it more comprehensive (add features to complete the value prop) or make it sharper (focus on a single feature that provides a wedge into the market). Either can work; sharp strategies tend to be under-rated
David Sacks
If your product is not quite selling, there are 2 ways you can go: make it more comprehensive (add features to complete the value prop) or make it sharper (focus on a single feature that provides a wedge into the market). Either can work; sharp strategies tend to be under-rated
David Sacks